Audience Research

There are many types of audiences that you can aim, especially within the film part of the media. There are many different age groups, different parts of the media, and the audience largely depends on the genre of the film. One genre will also appeal to variety of audiences as most people don't just watch genre. This is why most films try and fit into more than one genre - to appeal to as many people as they can.
We are going to try and aim at an audience of the ages between teen and adult, as there is a sort of cross over there, with the type of film that will appeal to them. We have a huge advantage, as we are in this age group, so will we will know what appeals to us. A disadvantage is that is far more complicated trying to ceate a good film clip to this age group than making one for a younger age group.
If we were to target people of an older age group we would probably use something like a romance type film. I do not think this would be appropiate. If we were to do something for the younger age group, it would become tedious and far too silly and inappropiate.
According to the UK box office, 2 of the top 5 films at the moment are horror/thriller films, 1 is a childrens film, 1 is a comedy and the last is a drama history. This gives some kind of insication as to what to films are most popular at the moment, to all audiences.
 We have therefore chosen to target between the ages of teen to adult (13-30). We are doing to do a police/crime genre, as we think this would appeal to this age group. We also want to add a 'mysterious' aspect to it, as it is only opening and therefore short, it would make it interesting and get them thinking, which we think they would also enjoy. An example would be a strange death.